FOR IMMEDIATE RELEASE CONTACT: Perry Hurth 612.821.7474 perryhurth@kw.com
Luxury Homes Division Stakes a Claim in the Twin Cities
Minneapolis, MN 4/1/2011— Keller Williams Realty offices in Minneapolis, Edina and Wayzata have announced the launch of their Luxury Homes by Keller Williams division. Dedicated to serving the high-end home market, the members-only Luxury Homes division of Keller Williams Realty offers eligible associates extensive training and a luxury home designation.
“We’re excited about the opportunity to grow our Luxury Homes division by providing exceptional value and service to the high-end market,” states Tom Vance, Operating Partner of the three offices.
The Luxury Homes division allows more KW associates to capitalize on the luxury homes market across Twin Cities. “We know that this program provides greater visibility for our luxury listings, a strong support system for our agents currently servicing affluent clients, and a firm foundation for growth to our associates who are looking to key into the market. It’s a win-win for everyone,” says Todd Butzer, Regional Director for the North Central Region.
The educational requirement is provided by industry heavyweight, The Institute for Luxury Home Marketing (www.luxuryhomemarketing.com), as part of a continuing partnership between The Institute and Keller Williams Realty.
“We know that when we listen to what our agents need, we develop the right product for them,” says Mary Tennant, president and COO of Keller Williams Realty, Inc. in Austin, TX. “This program was built by our agents, for our agents. As an agent-centric company, we wouldn’t do it any other way.”
The division has grown in several markets across the country. KW Luxury Home Consultants and their clients have been introduced to new branding and marketing materials, an international Web presence (www.kwluxuryhomes.com) and a highly-successful agent-to-agent referral system, as well as discounted pricing for advertising in targeted print publications.
